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Item #:
91941472
Exceeding Customer Expectations: What Enterprise, Americas #1 car rental company, can teach you about creating lifetime customers
Item #:
91941472
XCD 60
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What Stands Out
Customer-Centric Culture
Enterprise focuses on exceptional customer service, ensuring that each interaction exceeds expectations and builds loyalty, ideal for businesses looking to cultivate lifetime customers.
Proven Strategies
The book offers actionable strategies backed by real-world examples from America's top car rental company, enabling readers to apply effective practices to their own customer service approaches.
Comprehensive Insights
Through detailed insights into Enterprise’s operations, the book provides valuable lessons on fostering trust and satisfaction in industries beyond car rentals, appealing to a wide range of business leaders.
Product Details
| Publisher | Crown Business |
| Publication date | January 16, 2007 |
| Edition | 1st |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 0385518323 |
| ISBN-13 | 978-0385518321 |
| Item Weight | 13.6 ounces (385.56 grams) |
| Dimensions | 5.69 x 0.98 x 8.52 inches (14.5 x 2.5 x 21.6 cm) |
Who Should Buy?
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Business Leaders
Ideal for executives seeking effective strategies to enhance customer loyalty and foster long-term relationships.
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Customer Service Teams
Perfect for professionals wanting insights on exceeding customer expectations and improving service quality.
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Marketing Professionals
Beneficial for marketers looking to understand customer-centric approaches in building brand loyalty.
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Casual Readers
Not suitable for general audiences seeking entertainment or fictional narratives, as it focuses on business principles.
Product Description
Exceeding Customer Expectations: What Enterprise, Americas #1 car rental company, can teach you about creating lifetime customers
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Customer Questions & Answers
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Question:
What will I learn from this book?
Answer: You'll learn strategic methods to enhance customer satisfaction and employee loyalty, ultimately driving profits. -
Question:
Is this book relevant for all industries?
Answer: Yes, the principles outlined can be applied to any business or industry seeking to improve customer and employee engagement. -
Question:
Who is the author?
Answer: The book is written by Kirk Kazanjian, a noted business author with expertise in customer service strategies.
Automotive Editorial Review
**** "Exceeding Customer Expectations: What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers" provides readers with an engaging narrative that blends the company's storied history with its foundational principles of customer service and business strategy. Written by Kirk Kazanjian, this book serves both as an exploration of Enterprise Rent-a-Car's growth and as an illustration of the values that have propelled its success, namely integrity, honor, and customer-centricity. Many readers echo sentiments of admiration for the well-structured, easily digestible Prose and emphasize the importance of prioritizing customer satisfaction and employee welfare as catalysts for sustainable profit. Critically, however, some readers have pointed out that the book's title may mislead potential audiences regarding its content focus. While it aims to illustrate the company's customer service excellence, many suggest that it is more of a comprehensive business model analysis sprinkled with lessons on customer service rather than a detailed guide to achieving similar success in other organizations. Moreover, there is an overarching sentiment that the text may be overly effusive in its praise of Enterprise, leading some to feel that it loses objectivity at times. This praise may hide valuable insights Considered relevant to broader customer service paradigms within other industries. Overall, the reception of this book reflects a blend of appreciation for its insights on Enterprise's business practices and a desire for a more focused exploration of customer service strategies applicable outside the company's context. Despite its shortcomings in breadth and objectivity, readers find a great deal to admire in how Enterprise has cultivated loyalty and adapted to challenges over the years. **Pros and Cons:** **
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Pros
- Well-written and easily understood.
- Offers valuable insights into a successful business model.
- Provides an interesting historical perspective on Enterprise's growth.
Cons
- Misleading title may lead to misplaced expectations regarding content focus.
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XCD 60
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