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Item #:
22231292
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Item #:
22231292
XCD 76
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The Cult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury.
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What Stands Out
Cultural Insights
Uncovers the socio-economic factors driving luxury consumption in Asia, providing readers with a comprehensive understanding of cultural dynamics and consumer behavior in the luxury market.
Expert Analysis
Features interviews and insights from industry leaders, offering a rich perspective on the luxury brand landscape in Asia, ensuring readers receive authoritative and valuable information.
Timely Relevance
Published in 2015, this book captures the trends and shifts in luxury branding just as they were evolving, making it a crucial read for marketers and businesses observing current market dynamics.
Product Details
| Publisher | John Murray Business |
| Publication date | September 17, 2015 |
| Language | English |
| Print length | 228 pages |
| ISBN-10 | 1857886356 |
| ISBN-13 | 978-1857886351 |
| Item Weight | 15.7 ounces (445.1 grams) |
| Dimensions | 6 x 0.63 x 9 inches (15.2 x 1.6 x 22.9 cm) |
Who Should Buy?
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Luxury Brand Enthusiasts
Those fascinated by the psychology behind luxury brands will gain insights and deeper understanding through this book.
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Marketing Professionals
Marketers aiming to understand luxury consumer behavior can benefit from the analysis of Asian market trends.
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Cultural Researchers
Researchers interested in cultural phenomena surrounding wealth and consumption will find valuable information and case studies.
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Budget-Conscious Readers
Individuals seeking affordable consumer advice may not find relevant information in a book focused on luxury.
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General Audience
Casual readers without a specific interest in luxury brands may find the content overly niche and complex.
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Minimalists
Readers who prioritize simplicity and minimalism may not resonate with the lavish themes of luxury consumption.
Product Description
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
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Customer Questions & Answers
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Question:
What is the main focus of 'The Cult of The Luxury Brand'?
Answer: The book focuses on understanding consumers' relationships with luxury brands in Asia. -
Question:
Who is the target audience for this book?
Answer: The book is aimed at business professionals and consumers interested in luxury branding. -
Question:
Why is Asia considered a significant market for luxury brands?
Answer: Asia has a rapidly growing consumer base with a high demand for luxury products, particularly among young women.
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XCD 76
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Features & Benefits
- Insightful exploration of luxury brand dynamics in Asia.
- Covers consumer behavior towards luxury in key markets like Hong Kong and Tokyo.
- Targeted at business professionals and luxury enthusiasts.
- Highlights the prominence of brands such as Gucci, Hermès, and Louis Vuitton.
- Provides valuable information for brand creation aimed at Asian consumers.
- Reveals the growing importance of luxury markets in Asia.
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