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210844074
Brand positioning of global vs local soft drinks in Georgia. An analysis: A case study of foreign perspectives on the strategies of Coca Cola and
Item #:
210844074
XCD 218
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This thesis investigates the brand positioning strategies of Coca Cola and Natakhtari Lemonade, revealing critical insights into consumer preferences in the Georgian soft drinks market.
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What Stands Out
Global Brand Strength
Coca Cola's extensive marketing and distribution network ensures unmatched global brand recognition, making it a preferred choice for consumers seeking familiarity and trust in their beverage selections.
Local Authenticity
Natakhtari Lemonade embodies regional heritage and flavor, appealing to consumers who value local products and sustainability over mass-produced alternatives, thus fostering community support and pride.
Diverse Flavor Profiles
Coca Cola offers a range of flavors appealing to varied tastes globally, while Natakhtari Lemonade focuses on unique local flavors, addressing the demand for both variety and cultural authenticity in the beverage market.
Product Details
| Publisher | Grin Verlag |
| Publication date | January 12, 2021 |
| Language | English |
| Print length | 68 pages |
| ISBN-10 | 3346302830 |
| ISBN-13 | 978-3346302830 |
| Item Weight | 3.53 ounces (100.08 grams) |
| Dimensions | 5.83 x 0.16 x 8.27 inches (14.8 x 0.4 x 21 cm) |
Who Should Buy?
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Marketing Professionals
Ideal for marketing experts seeking insights into global and local brand strategies in the beverage industry.
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Business Students
Useful for students studying international business and marketing strategies, enhancing their theoretical understanding with real-world examples.
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Cultural Analysts
Beneficial for researchers or analysts examining cultural influences on consumer behavior in global versus local markets.
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General Consumers
Not suitable for casual readers looking for simple product reviews or tasting notes on soft drinks.
Product Description
Brand positioning of global vs local soft drinks in Georgia. An analysis: A case study of foreign perspectives on the strategies of Coca Cola and Natakhtari Lemonade Paperback January 12, 2021
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Customer Questions & Answers
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Question:
What are the primary brands analyzed in this thesis?
Answer: Coca Cola and Natakhtari Lemonade. -
Question:
How was the research conducted?
Answer: Through an online survey distributed to 100 foreigners living in Georgia. -
Question:
What is the significance of this study?
Answer: It provides insights into consumer preferences and brand positioning strategies in a competitive market.
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XCD 218
This product is not Fulfilled by Ubuy and can take minimum 10 days in delivery. We might cancel the product from the order and refund you if any issue arise with the delivery of this product.
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Features & Benefits
- Analyzes brand positioning of Coca Cola vs. Natakhtari Lemonade.
- Explores consumer attitudes and perceptions towards these brands.
- Conducts a SWOT analysis comparing both companies.
- Identifies factors influencing foreign preferences in the market.
- Surveys 100 foreigners to understand brand loyalty dynamics.
- Highlights the competitive nature of the soft drinks industry in Georgia.
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