Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership (International
XCD 439
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This book presents a full two-sided behavioral framework of organizational decision-making, inspiring new insights into the significance of cultural distance.
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Product Details
| Item Weight | 1.2 lbs (540 grams) |
Who Should Buy?
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Academics and Researchers
Ideal for scholars studying transaction cost economics, international marketing, and multinational corporation dynamics in-depth.
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Graduate Students
Beneficial for master's and PhD students focusing on economics or business studies, especially in behavior theory.
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Business Strategists
Useful for professionals devising strategies for multinational corporations regarding subsidiary ownership and investment decisions.
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Casual Readers
Not suitable for general readers seeking light or popular content on economics or international business topics.
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Undergraduate Students
May not meet the needs of undergraduates due to its advanced theoretical concepts and academic language complexity.
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Practitioners Without Background
Not recommended for professionals lacking foundational knowledge in economics or transaction cost theory.
Product Description
Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership (International Marketing and Management Research)
Customer Questions & Answers
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Question:
What is the main focus of the book?
Answer: The book focuses on developing a behavioral theory of organizational decision-making through the lens of transaction cost economics and effectuation theory. -
Question:
How does this book help in understanding cultural distance?
Answer: It re-conceptualizes cultural distance as reflecting cognitive bounds, providing insights into its impact on organizational decision-making. -
Question:
What empirical research does the book utilize?
Answer: The book applies its theoretical framework to a dataset of over 10,000 Japanese subsidiaries across 43 host countries to analyze ownership decision-making.
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XCD 439
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Features & Benefits
- Introduces a novel behavioral theory of organizational decision-making.
- Integrates psychological processes with transaction cost economics.
- Provides a clearer conceptualization of bounded rationality.
- Re-conceptualizes cultural distance as cognitive bounds.
- Presents a dual framework linking behavioral TCE and real options theory.
- Applies findings to over 10,000 MNC subsidiary ownership decisions.
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