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The Gunning of America: Business and the Making of American Gun Culture
XCD 103
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Guns have never sold themselves; rather, through advertising and innovative distribution campaigns, the gun industry did.
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What Stands Out
Product Details
| Publisher | Basic Books |
| Publication date | April 19, 2016 |
| Edition | 1st |
| Language | English |
| Print length | 528 pages |
| ISBN-10 | 0465048951 |
| ISBN-13 | 978-0465048953 |
| Item Weight | 1.8 pounds (820 grams) |
| Dimensions | 6.5 x 1.75 x 9.5 inches (16.5 x 4.4 x 24.1 cm) |
Who Should Buy?
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History Enthusiasts
Individuals passionate about American history and cultural studies will gain insights into the evolution of gun culture.
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Policy Makers
Legislators and activists interested in gun laws will find valuable context for understanding current debates and policies.
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Educators
Teachers and professors looking to incorporate discussions on American culture and history into their curriculum will benefit.
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Casual Readers
Those seeking light reading may find this detailed examination of gun culture too dense and serious for casual enjoyment.
Product Description
The Gunning of America: Business and the Making of American Gun Culture
Customer Questions & Answers
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Question:
How did the gun industry create new markets for their products?
Answer: The Winchester Repeating Arms Company used aggressive sales and marketing techniques. -
Question:
What was the role of Sarah Winchester in the arms industry?
Answer: Sarah Winchester channeled her inheritance and conflicted conscience into the Winchester Mystery House. -
Question:
What does this book achieve regarding the history of arms in America?
Answer: It fundamentally revises the traditional history and challenges clichés sustaining the gun culture.
Conventional Editorial Review
The book "The Gunning of America: Business and the Making of American Gun Culture" delves into the history of America's gun industry, tracing the origins of the country's prevalent gun culture. Reviewers find it to be a relevant and meticulously researched piece, shedding light on the historical background of the Second Amendment and the NRA, along with the struggles of the arms industry over the decades. However, some critics feel that the book lacks depth in its portrayal of key figures in the industry, making it a challenging read due to repetitiveness and a tendency to belabor certain points. Overall, the book provides valuable insights into the evolution of America's gun culture and the business strategies that propelled it to its current state. It offers a historical perspective without overt bias, allowing readers to form their interpretations based on the presented facts. **
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Pros
- Detailed historical overview of America's gun industry
- Provides insights into the origins of the country's gun culture
- Meticulously researched
Cons
- Lack of depth in the portrayal of key industry figures
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XCD 103
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Features & Benefits
- American gun culture developed not because guns were exceptional, but because they were perceived as an unexceptional commodity
- The Winchester Repeating Arms Company used aggressive sales and marketing techniques to create new markets for their product
- Through meticulous examination of gun industry archives, the author challenges the myth of a primal bond between Americans and their firearms
- Oliver Winchester sold over 8 million guns, using innovative sales strategies
- Sarah Winchester, Oliver's daughter-in-law, channeled her conflicted conscience into the Winchester Mystery House
- This book fundamentally revises the history of arms in America and challenges clichés sustaining our gun culture
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