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Creativity is a decision that you make again and again.
| Publisher | PublicAffairs |
| Publication date | May 6, 2025 |
| Language | English |
| Print length | 288 pages |
| ISBN-10 | 1541704320 |
| ISBN-13 | 978-1541704329 |
| Item Weight | 1.06 pounds (480 grams) |
| Dimensions | 6.35 x 1 x 9.5 inches (16.1 x 2.5 x 24.1 cm) |
The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action
**** Zorana Ivcevic's book, "Creativity Choice," stands out as an essential guide for anyone looking to enhance their creative potential. Readers from various backgrounds—including academics, parents, and artists—have found the content both comprehensive and well-researched. The book deConstructs the myth that creativity is an innate talent, presenting it instead as a series of Conscious choices that anyone can make. This perspective is empowering, particularly for those who have struggled with self-doubt regarding their creative abilities. The book is structured into ten chapters that cover a wealth of topics, each filled with actionable strategies and relatable real-life examples. While some examples may feel lengthy, they successfully illustrate complex ideas in a digestible way. From defining creativity to exploring the impact of emotions and strategies to overcome creative blocks, Ivcevic's insights are deeply grounded in academic research while remaining accessible to readers without a psychology background. Key themes emerge throughout, such as the importance of adopting a growth mindset, understanding the role of emotion in creative processes, and fostering environments that support creativity. The notion of utilizing Constraints as a means to unleash creativity—and the encouragement to embrace uncertainty—resonates particularly well with readers. The book’s conclusion encapsulates its core message: creativity is not a gift but a choice enriched by social interactions and Conscious practices. Overall, "Creativity Choice" offers invaluable tools for individuals and organizations aiming to cultivate creativity. The combination of light Prose, well-structured content, and practical insights ensures that this book will be a treasured resource for many, appealing to novices and seasoned creatives alike. **
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